There has already been plenty said about social media, how it alters consumer behavior, and how businesses may utilize it to turn the tide in their favor. Despite the vast quantity of information available on the internet, many businesses have trouble grasping the concept of "Social Media Marketing" and how it works. As a result, here’s a complete guide that will simplify social media marketing for people who are having trouble coming up with effective marketing ideas. Social media is a worldwide network of over 3.5 billion people that enjoy sharing, seeking, and creating information. Business development tactics have quickly become inextricably linked to social media outlets. When it comes to creating genuine connections with customers, you can't ignore the power of "Social Media". What is Social Media Marketing? It is the process of developing custom content for each social media platform in order to boost engagement and promote your brand. The goal of Social Media Marketing is to engage with your audience or customers and assist them in better understand your company. It is really useful to the success of your company. Just as in the offline world, your Social Media Marketing success depends on the ability to locate and make your target audience happy so that they appreciate your brand and share your stories with others. If your story isn't worth sharing, your Social Media Marketing efforts will be in vain. Importance of Social Media Marketing: When consumers want to learn more about a company or product, they turn to social media since that's where they'll find other people talking about it. If you don't have a presence on social media, you are squandering a fantastic opportunity to create an impression. Every day, numerous times a day, your consumers and prospects use social media networks. Brands wishing to learn more about their customers' interests and preferences could use social media. According to the experts, smart businesses will continue to invest in social media in order to achieve long-term commercial growth. Your business can't afford to ignore social media in this increasingly competitive market. Benefits of Social Media Marketing: You may use a Social Media Marketing strategy to reap a variety of benefits, such as expanding the reach of whatever you're offering by engaging in two-way dialogues with potential clients. The following are the few advantages of Social Media Marketing: 1. Social Media Marketing constantly finds a new audience for your business: Nothing is more intimidating than speaking to a fresh audience or people who have never interacted with your brand. Social Media Marketing gives you access to tools and methods that make it simple to reach out to a new audience. You can utilize content on Facebook and other social media sites to communicate with potential customers. While it can be difficult to capture people's attention, compelling content can help you stand out. 2. Social Media Marketing helps customers form stronger relationships: If you are having a perception that Social Media Marketing is solely for selling and advertising, it’s high time that you should Rethink. To develop long-term relationships, successful brands interact and engage with their social media consumers. Instead of advertising your products or services, you can just ask your social media followers questions about them or offer something that will make their lives easier. You will gain their trust and demonstrate your concern for their wants and opinions in this manner. Before urging people to invest in you, you should always satisfy them first. 3. Social Media Marketing increases Leads and Conversions: Businesses can create leads through platforms like Facebook, Instagram, Twitter, and Linkedin. To increase conversions, you can use a combination of paid and organic methods. To drive potential customers into your sales, there are some of the most effective techniques such as video marketing, paid ad campaigns, giveaways, and email opt-ins. As everything is happening online, Social Media Marketing is a better, faster, and simpler way to establish a database of potential customers. With more visibility, your business will have more conversion opportunities. Your social media followers may be drawn to your business’ website through compelling content, and as a result, they may become your loyal customers. 4. Social Media Marketing gives you an edge over your Competitors: There's a lot to be learned from your competitors' social media presence, especially if you're new to social media and don't have any strong marketing ideas. Progressive businesses keep a close eye on their competitors to evaluate what works and what doesn't. Following what your competitors are doing on social media should be an important element of your social media marketing plan. You might begin experimenting with what your competitors are doing well. 5. Social Media Marketing is economically beneficial: The most cost-effective and diverse way to promote a business is through social media marketing. Most social networking services allow you to create a profile for free. Even the cost of running a paid campaign to promote your content is relatively inexpensive when compared to other advertising platforms. There's always something you can do to increase the performance of your digital marketing. One of the advantages of social media marketing is that you can use real-time data to track your progress and fine-tune your plan. Conclusion - There are more than 200 social networking websites to choose from. Make a name for yourself on at least a couple of them. Be where your target market is. To succeed, keep up with all of the current trends and technologies. There is no better way to build your business than by combining Social Media Marketing with an effective influencer marketing approach.
SSRS or SQL Server Reporting Services is one of the tools available in Microsoft SQL Server Data Tools. It is a server-based reporting platform that you can use to create and manage tabular, matrix, graphical, and free-form reports that contain data from relational and multidimensional data sources. SSRS is a set of readymade tools, that helps you to create, deploy and manage reports. SSRS allows are reports to be exported in various formats (Excel, PDF, word ,CSV ,XML etc) SSRS allows reports to be delivered via emails or dropped to a share location. Advantages of using SSRS Supports a variety of file formats Facility to drill down to different levels of data Helpful and perceptive reporting Access to enterprise-level features Simplistic implementation owing to a centralized server Why SSRS? Here, are prime reasons for using SSRS tool: SSRS is an enhanced tool compared to Crystal Reports Faster processing of reports on both relational and multidimensional data Allows better and more accurate Decision-making mechanism for the users Allows users to interact with information without involving IT professionals It provides a World Wide Web-based connection for deploying reports. Hence, reports can be accessed over the internet SSRS allows reports to be exported in different formats. You can deliver SSRS reports using emails SSRS provides a host of security features, which helps you to control, who can access which report Working and Architecture The main components of SSRS are the following: Report Builder -This component is basically used as a drag and drop utility which can be used to pick any functionality or tables and drag it as per usage. It runs on the client computer. Report Designer - This component is used to develop reports. Complex reports can be developed with ease using this component. It is a publishing tool which is hosted in SSDT (SQL Server Data Tools) or visual studio. Report Manager -To access any web-based reports, we can make use of Report Manager. Report Server - This component is used to store SQL server Engine metadata. Server Database Report - This component is used to store security settings, report definitions, metadata, delivery data, etc. Data Sources - The reporting service components retrieve data from data sources like multidimensional, relational or traditional data sources. Reporting Life Cycle Report Authoring: In this phase, the report author defines the layout and syntax of the data. The tools used in this process are the SQL Server Development Studio and SSRS tool. Management: This phase involves managing a published report which is mostly part of the websites. In this stage, you need to consider access control over report execution. Delivery: In this phase, you need to understand when the reports need to be delivered to the customer base. Delivery can be on-demand or pre-defined schedule. You can also add an automation feature of subscription which creates reports and sends to the customer automatically. What is RDL? Report Definition Language (RDL) is an XML representation of a SQL Server Reporting Services report definition. A report definition contains data retrieval and layout information for a report. Create RDL Report You can create a RDL reports using any of the following reporting tools, Syncfusion Web Report Designer: Provides intuitive user interface to create or edit report online. Microsoft Report Builder: You can create a RDL report using the Microsoft stand-alone Report Builder. Visual Studio Report Server project template: To create a RDL report in Visual Studio, a Report Server project is required where you can save your report definition (.rdl) file. How To create a report server project From the File menu, select New > Project. In the left-most column under Installed, select Reporting Services Select the Report Server Project icon Creating a report definition file (RDL) In the Solution Explorer pane, right-click on the Reports folder. If you don't see the Solution Explorer pane, select View menu > Solution Explorer. Select Add > New Item. In the Add New Item window, select the Report icon. Type "PatientDetail.rdl" into the Name text box. Select the Add button on the lower right side of the Add New Item dialog box to complete the process. Report Designer opens and displays the Patient Detail report file in Design view. Setup Connection In the Report Data pane, select New > Data Source. If the Report Data pane isn't visible, then select View menu > Report Data OR (ctrl + Alt + D). The Data Source Properties dialog box opens with the General section displayed. In the Name text box, type “PatientDetail". Select the Embedded connection radio button. In the Type dropdown selection box, select "Microsoft SQL Server". In the Connection string text box, type the following string: Data source=Magnusminds; initial catalog=Patient Select the Credentials tab, and under the section Change the credentials used to connect to the data source, select the Use Windows Authentication (integrated security) radio button. Select OK to complete the process. Define a Dataset for the Table Report In the Report Data pane, select New > Dataset.... The Dataset Properties dialog box opens with the Query section displayed. In the Name text box, type "GetPatientDetails". Below that, select the Use a dataset embedded in my report radio button. From the Data source dropdown box, select PatientDetail. For the Query type, select the Text radio button and Type Query into the Query text box. Select OK to exit the Dataset Properties dialog box. The Report Data pane displays the AdventureWorksDataset dataset and fields. Add a Table to the Report Select the Toolbox tab in the left pane of the Report Designer. With your mouse, select the Table object and drag it to the report design surface. Report Designer draws a table data region with three columns in the center of the design surface. If you don't see the Toolbox tab, select View menu >Toolbox. In the Report Data pane, expand the AdventureWorksDataset to display the fields. Drag the field from the Report Data pane to the first column in the table. Preview Your Report Select the Preview tab. Report Designer runs the report and displays it in the Preview view. The following diagram shows part of the report in Preview view. Deployment of An RDL Report File in SQL Report Server By Uploading RDL file in Report Server. Open SSRS Server from webportal URL. There, you will see the upload button. Click the upload option and browse the rdl file of the report from the location. It uploads your report to the report server. Click on the uploaded file it runs the report in the browser, hence, you can view it in the browser.
That said, 63% of companies often believe that creating traffic and leads is their greatest problem. To overcome this, 70% of enterprises are committed to growing their budget for lead generation to introduce their brands and products to new traffic sources. Affiliate Marketing is one approach growing in use for lead generation. According to Business Insider, 15% of E-commerce sales can be linked to Affiliate Marketing. Affiliate Marketing is one of the most common online passive income generation approaches in the world, and it continues to expand. It is estimated that Affiliate Marketing spending will rise to $8.2 billion by 2022. The popularity of Affiliate Marketing has been expanded by the Internet. Through introducing an affiliate marketing scheme, Amazon popularised the process whereby websites and bloggers placed links to the Amazon page for a product tested or mentioned and earned promotional commissions when an order is made. In this context, Affiliate Marketing is simply a pay for quality marketing platform where the act of selling is outsourced through a large network. So, let's dive deeper and understand what exactly is Affiliate Marketing: What is Affiliate Marketing? Affiliate Marketing is a type of performance-based marketing mechanism by which an affiliate receives a bonus for marketing the products of another entity or organization. The affiliate is looking for a product they love, then endorsing the product and receiving a share of the profit from each sale they produce. The sales are tracked from one website to another through affiliate links. Working of Affiliate Marketing: Since Affiliate Marketing operates by distributing retail marketing and production tasks through parties, it helps to exploit the skills of several people for a more productive marketing campaign while giving a share of the benefit to contributors. 3 separate parties must be concerned to make things work. To ensure Affiliate Marketing is a success, let's dive into the dynamic relation that these 3 parties have: Brands (Merchants/Advertisers) - The seller is a vendor, merchant, product maker, or manufacturer with a product to market, whether it is a lone entrepreneur or a big business. The item may be a tangible product, such as household items, or a service, such as tutorials on cosmetics. The seller, also known as the brand, may not need to be directly involved in the promotion but they can also be the advertiser and benefit from the share of sales associated with affiliate marketing. The seller, for example, maybe an e-commerce retailer who started a dropshipping company who seeks to meet a new audience by paying to affiliate websites to advertise their goods. Or, the seller can be a SaaS firm that leverages affiliates to help sell their marketing software. Affiliates (Publishers/Partners) - Often known as a publisher, the affiliate may be either a person or a corporation that promotes the goods of the seller to prospective customers in an enticing manner. In other words, to persuade customers that it is useful or helpful to them and convince them to buy the product, the affiliate promotes the product. The affiliate earns a part of the profits made if the customer ends up purchasing the items. Affiliates often have a very particular audience to which they sell, usually adhering to the desires of that audience. This creates an established niche or personal identity that helps draw buyers to the affiliate who are more willing to act on the promotion. Consumer - The consumer (or client) makes this relationship work. If they do not buy, there will be no income and no bonus will be paid to the affiliate. The seller and the affiliate split the profits as buyers order the items. For consumers shopping from an affiliate, there would not be a premium price, since the expense of the affiliate network is usually included in the price. Often, the affiliate wants to be upfront with the customer by revealing that they are earning a commission on the profits they make. The customer may also be ignorant of the affiliate marketing infrastructure behind their order. Any of the ways, they would rarely pay more for the goods bought by affiliate marketing; the share of the benefit of the affiliate is included in the selling price. The purchasing process will be completed by the customer and the merchandise will be received as usual, without disrupting the affiliate marketing scheme in which they play an essential role. How do Affiliates get paid? For the affiliate to get a kickback, the consumer doesn't necessarily need to purchase the commodity. The contribution of the affiliate to the revenue of the seller would be differently measured based on the scheme. The affiliate will get charged in different ways as follows: Pay Per Click (PPC) - This initiative focuses on incentivizing the affiliate to redirect consumers to the merchant's website from their advertisement channel. This suggests that the associate must involve the client to the point that they can move from the site of the affiliate to the site of the retailer. Based on the gain of web traffic, the affiliate gets paid. Pay Per Sale (PPS) - This is the traditional advertisement structure among affiliates. Under this scheme, as a result of the affiliate's marketing strategies, the merchant pays the affiliate a proportion of the product's selling price after the customer orders the product. In other words, before they're paid, the associate must first get the investor to invest in the commodity. Pay Per Lead (PPL) - Pay Per Lead is often considered to be a more complicated affiliate scheme that compensates the affiliate depending on the conversion of leads. Whether it is filling out a contact request, signing up for a product review, subscribing to an email, or uploading applications or files, the affiliate must convince the customer to access the merchant's website and complete the desired intervention. Types of Affiliate Marketing Mediums: To ensure that their audience is interested and open to buying advertised goods, most affiliates share similar activities. But the goods are not advertised the same way by all affiliates. There are currently several distinct channels of marketing that they can utilize. Following are the different types of Affiliate Marketing Mediums: Bloggers - Bloggers excel at increasing a seller's conversions and the potential to organically rate in search engine queries. The blogger samples the item or service and then posts a thorough analysis that convincingly supports the brand, bringing traffic back to the web of the vendor. The blogger is rewarded for his or her influence by spreading the word about the popularity of the items, helping to increase the profits of the seller. Influencers - An influencer is a person who holds the ability to affect a wide segment of the population's buying decisions. To benefit from affiliate ads, this person is in a great position. They already boast an incredible following, so it's convenient for them to steer buyers via social media messages, blogs, and other connections with their followers to the seller's goods. Then the influencers get a cut of the money they helped to generate. Email Marketing - Email marketing is still a viable source of affiliate marketing revenue, considering its older roots. Any affiliates have email lists that they can use to advertise goods from the distributor. Others might utilize email newsletters that include hyperlinks to products after the customer purchases the product, earning a commission. Another strategy is to create an email list over time for the affiliate. To gather emails in massive numbers, they use their separate campaigns and send out emails on the items they promote. Benefits of Affiliate Marketing: Affiliate Marketing is perfect for bloggers, trainers, information pioneers, and others who create and manage their digital resources such as a YouTube Channel. In Affiliate Marketing, there are many things that make it a successful home business model, including: Low operating costs - Most affiliate schemes are free to participate in, but your expenses are typically aligned with your methods of referral and promotion. No tangible products - Because you are selecting one that already exists, there is no need to build a product or service. You don't have to stock goods or deliver them. Flexibility - As long as you have internet access, you can work at any time and from anywhere. Supplemental revenue - Based on how you sell your partner services, there is a passive income opportunity. To create an extra revenue source, it can be applied to your existing home company. Conclusion - Just like every other form of home company, success in Affiliate Marketing depends on spending the time and effort to expand your business and establish partnerships with your clients and partner brands. Make sure that it's not a fast or automatic business model if you want to implement Affiliate Marketing. Yet as an Affiliate Marketer, it is possible to gain a dependable and legitimate salary. RELATED BLOGS: The significance of Social Media Optimization (SMO) in today's world! SEO and its impact on Business Local SEO: The Ultimate Guide to Boost your Local Search Rankings Why is BLOGGING important for your website?
A recent survey has revealed that more than 72% of all internet users are active in some form of social media network. Making sure that you have a profile on social networks that are more relevant for your organization ensures that you have a better chance of communicating with the right people. Social Media is not only about marketing your business (although it will definitely do that as well), but it allows you a chance to interact with clients, answer questions, and eventually make your business more valuable. Social Media Optimization (SMO) has definitely been a buzzword in today's fast-paced world of the Internet. SMO suggests the consistency that is used to attract a vast number of visits to the company site. It is a significant feature of Internet Marketing that, with the aid of many media, allows the organization to expand its presence. Not only is this restricted to social media networks, but there are also a number of other things. Today, SMO has become a synonym with Digital Marketing. However, many mid-size and start-up company owners have yet to grasp in a simple tone what exactly SMO and its effect on companies are. So, let's dive deeper and understand what exactly is Social Media Optimization (SMO): What is Social Media Optimization? Social Media Optimization (SMO) refers to the development of web content that, through spreading across social networks using a variety of social media channels and audiences to create viral ads, is likely to raise the visibility of a product, brand, or event. Social Media Optimization (SMO) was initially meant only to push traffic from social media platforms such as bookmarking sites and social networks. However, SMO is now even more important, not only because social networking has expanded, but because SMO also boosts SEO efficiency. Strong SMO can push traffic from search engines and from all direct social site referrals. There are 2 major search engines in social media that you have to optimize for: Search Feature within each social network. Google Search. There are some direct and indirect advantages when you optimize for any search environment. The direct advantage is clearly that more individuals can discover your profile and communicate with you and visit your website. The indirect advantage is an additional link from your profile that can lead users to your website. There are many Social Media Platforms where you can promote your business. Following are some of the Social Media Platforms and their Significance: Facebook Optimization - A Facebook Business Page is often a free platform for companies to increase awareness of a brand and sometimes drive revenue on Facebook other than making a brand. A company page on Facebook educates users about how you can be reached and where you are based. Today, when learning more about a brand, Facebook is the first site people look at, and getting a Facebook profile gives you the ability to bring all of the most insightful and credibility-growing data in one central area. Significance of Facebook Optimization - Over the years, Facebook's SMO has seen exponential growth, often rated above Google Ads and regular web advertisements. It is estimated that there are more than 2.6 billion active Facebook users worldwide, providing an enormous presence, and connecting the suitable audience to your ad. Instagram Optimization - Instagram allows users to post images and videos which can be filtered, arranged with tags and location information by using different filters. The posts may be posted openly only with supporters who are pre-approved. Businesses will benefit from the fact that users can search tags and locations for other users' content, browse trending content, like images, and also follow other users to link their content to a feed post. Significance of Instagram Optimization - Instagram has a customer base of more than 500 million users who every day post their images, videos, and posts. Over the past few years, Instagram has evolved to such a degree that almost every industry has begun to take advantage of this large user base. Twitter Optimization - Twitter is a micro-blogging site that allows users to post messages or "tweets." Twitter helps you to communicate with your current and prospective clients on the marketing front, to share their frank thoughts and suggestions. Today, Twitter will give the brand a lot of ads and is a fantastic way to drive traffic compared to other social media. Being active on Twitter also helps with the Google and Bing rankings. Significance of Twitter Optimization - In the SMO approach, Twitter SMO operations are a must-have because inbound consumer communications are reliable and easy to track and handle. Twitter is all about what people say about you than what you are. LinkedIn Optimization - The only social media site that specifically targets industry people is LinkedIn, with over 772 million subscribers in 2020. It is possible to post both visual and verbal content here. Significance of LinkedIn Optimization - LinkedIn is one of the most popular sites for capturing quality data when it comes to B2B. 26% of B2B decision-makers use LinkedIn, and LinkedIn-engaged businesses produce 80% of their total social media marketing leads from LinkedIn, which is quite a lot. Pinterest Optimization - Pinterest is an active social media site that currently has more than 442 million active users. The audience is a combination of bloggers, developers, and a vast range of small, medium, and large-sized corporations pursuing global scope. Significance of Pinterest Optimization - Pinterest is set up for users "pinning" photos to different "boards" that they can create as a digital message board. Each board focuses on a particular topic and each object pinned to a specific board shares a common category or attraction. Pins acts as a valuable picture backlink to valuable material on your website or other related places to which you want to draw your users. Pins produce premium traffic if they are optimized properly to draw the right clients. Benefits of Social Media Optimization (SMO): Website Visibility - It’s a fact that there are lots of people who use forums, online networks, and social media platforms. Thus, SMO allows the user to improve the popularity of the website. Traffic - In addition to email marketing and search engines, SMO is definitely the top source of consumer traffic. If you do the procedure effectively, there is no question that your website will get a massive volume of traffic. Different Mediums for Communication - Most firms give their clients a business channel (apart from the conventional call and email support) such as social media handles. This way, it becomes very easy for the clients to connect to you. Customer Satisfaction - The customer satisfaction rating will certainly be increased if the client approaches you via your social media network and you provide them with a swift response. Not just this, but the reputation factor can also be strengthened as well. Ease of target - You can effectively market to a small range of audiences with online forums and social media networks. Through SMO platforms, it becomes very easy to meet a worldwide audience, if the business covers the global audience. Conclusion - The more well-organized and proficient your SMO offerings are, the higher are the chances of getting more traffic to your website. On a daily basis, people come up with new strategies and innovations to produce and encourage sales of their services and goods. SMO has the ability to achieve optimum visibility and traffic when implied in the best way possible. It not only improves the inbound connections but also provides simpler and quicker community connectivity. RELATED BLOGS: SEO and its impact on Business Local SEO: The Ultimate Guide to Boost your Local Search Rankings Why is BLOGGING important for your website?
For their software systems, most of the companies are moving towards microservices models. This suggests that separate datastores and separate commands for dealing with that datastore will be available in various parts of their programme. Microservices attract software providers because they allow software modules to be implemented more quickly; when one part of an application is modified, it is possible to continue to work in the other areas of the application. Most of the microservices use Application Programming Interfaces (APIs); API is a series of commands about how a function can be used. And most APIs use Hypertext Transmission Protocol (HTTP) requests for Representational State Transfer (REST) to request and submit data. So, let’s dive deeper and see what is API and API Testing and understand the different criteria of API Testing: What is the Application Programming Interface (API)? Application Programming Interface (API) is a computer interface that allows 2 different software systems to communicate and share data. The software framework running an API requires many functions/subroutines that can be handled by another software system. The API specifies requests that can be made between two software systems, how to send requests, data formats that can be used, etc. What is API Testing? API TESTING is a method of software testing that validates APIs. The aim of API Testing is to verify the programming interfaces' accessibility, compatibility, performance, and security. In API Research, you use tools to send calls to the API, get output, and write down the system's response instead of using normal user inputs(keyboard) and outputs. API Tests are somewhat different from GUI Tests and won't rely on an application's look and feel. Cases when API Testing should be checked: Return value dependent on input condition - Because input can be specified and results can be authenticated, it is reasonably easy to verify. Do not return anything - If there is no return value, verify the action of the API on the device. Cause any other API/event/interrupt - If any event or interrupt is triggered by an API entry, these events and interrupt listeners should be tracked. Data structure update - The device will have an output or effect on the data structure update, and it should be authenticated. Modify certain resources - If the API call modifies certain resources, it should be checked by accessing the respective resources. API Testing Methodology: QA Team performs the predefined approach i.e. API Testing Methodology in order to conduct the API testing after the build is ready. API Testing does not involve source code. The method of API testing helps to better understand the functionalities, testing methods, feedback criteria and test case implementation. Following are the points that encourages the user to take API Testing Methodology: Understanding the API program's capabilities and specifically describing the program's reach . Apply testing methods such as classes of equivalence, study of boundary value, and API error guessing and writing test cases. Input API parameters need to be adequately designed and specified. Run the test cases and compare the outcomes predicted and actual. API Testing Steps: Testing for API Automation should cover at least the following test methods, rather than the normal SDLC procedure: Discovery Testing: The test group can carry out the collection of calls documented in the API manually, such as checking that it is possible to list, build and uninstall a particular resource exposed by the API as necessary. Usability Checking: This testing verifies whether the API is user-friendly and usable. And the API also interacts well with other platforms. Security Monitoring: This testing concerns the form of protection needed and if confidential data is encrypted over HTTP or both. Automated Testing: API testing can result in a series of scripts or a method that can be used daily to run the API. Documentation: To communicate with the API, the research team needs to make sure that the documentation is sufficient and contains enough detail. Documentation should be used in the final deliverables Following is the best practices for API Testing: The API test cases can be classified by the types of tests. You should have the declarations of the APIs being named on top of each test. In the test case itself, parameter selection should be specifically stated. Prioritize calls to the API feature so that testers can test quickly. Each test case should be as autonomous and isolated as possible from dependencies. Following are the types of bugs that API Testing can detect: Fails to manage error situations. Duplicate or incomplete features. Durability issues. Difficulty in linking and receiving an API reply. Safety issues. Issues of multi-threading. Efficiency issues. Very high API response time. Inappropriate mistakes/warning to a caller. Following are the main challenges of API Testing: Parameter Combination, Parameter Collection, and Call Sequencing are the key problems in Web API testing. No Interface is available for checking the programme, making it impossible to have input values. It is necessary for testers to know the Collection and categorization of parameters. It is important to verify the exception handling feature. For testers, coding expertise is important. Benefits of API Testing: Access to an application without User Interface. Protection from malicious code and breakage. Cost-Effective. Reduces Testing Cost. Technology Independent. Conclusion - API Testing is a fundamental part of API development and is considered to be a challenging part of software testing. The API consists of a collection of classes/functions/procedures describing a layer of business logic. If the API is not properly checked, not only the API application, but also the calling application can cause problems. PS - By joining hands with MagnusMinds for API Testing services, you’re ensuring that you’ll get the best of the API Testing Services. Our simple and foundational approach to API Testing is to develop a dynamic and robust research strategy. At the initial level, we group all test cases depending on the type of the test. After that for the most predicted and highly normal effects, we first perform research. We delegate API method calls to goals, making the whole testing process smoother and faster. We guarantee checking for failure to provide you a smooth software that gives reliable performance.
We all have been in a position where a certain bug destroys the user experience in our app. So why does such a situation occur? The reason is very simple: It’s the insufficiency in Web Application Testing. The Testing stage is an extremely critical aspect in the development of software, still, some developers underestimate it. The dilemma is with every code, the risk of an error occurring increases, and the expense of bug fixing increases with time. Thus, Web Application Testing is required to assure that an application is completely usable and runs efficiently and safely. So, let’s dive deeper and see what is Web Application Testing and understand the different criteria of Web Application Testing: What is Web Application Testing? Web Application Testing tests for possible vulnerabilities on the web server or website before it is made live and available to the general public. During this phase, problems such as web application protection, the functioning of the platform, its connection to disabled as well as frequent users, and its ability to manage traffic are tested. Why should you test your Website? It's really important to test your website and below are a few reasons to persuade you of that: Websites will face many problems, such as broken connections, non-operational search features, images that are not loaded, forms that are not submitted correctly, etc. So, it gets important to conduct Website Testing on it to ensure that the website does not face any such issues. As many different browsers are available in the market, it becomes very important to check that the website runs well on all the widely used browsers. Today, most individuals use their smartphones as their primary device. Mobile traffic increases year over year and is poised to surpass desktop traffic very soon. According to Statista, there are 6.95 billion mobile subscribers in 2020 and the number is expected to reach 7.41 billion by 2024. With such a huge population accessing mobile devices, it becomes very important to make sure that different mobile devices are well-tuned to your website. Another major factor of website testing that makes the website score better on different search engines is SEO Testing. Checking your website for the right implementation of Google Analytics will help you better calculate the numbers of your visitors. It also helps to evaluate and monitor your website's performance. Another quite essential aspect of website testing is the Quality Testing of the website. By doing proper Website Security Testing, an important concern i.e. Website Protection can be solved effectively. Different types of Web Application Testing: Functionality Testing - Functionality Testing is a method containing multiple evaluation criteria such as user interface, APIs, database testing, security testing, client and server testing, and simple functionalities of the website. Functionality Testing is very simple and requires both manual and automatic testing to be performed by consumers. In Functionality Testing, the accessibility of each element on the website is checked. Usability Testing - Usability Testing is a method for evaluating how basic a software application is and how user-friendly it is. Usability Testing focuses specifically on the ease of use of the application by the customer, application reliability to manage controls, and application capability to achieve the targets. Interface Testing - Interface Testing is a method of software testing that verifies whether the communication between two separate software systems is performed correctly or not. The interface is the name of a connector that combines 2 components. In a computer environment, this interface could be anything like APIs, web servers, etc. Testing of these linking services or interfaces is known as Interface Testing. Database Testing - Database Testing is a method of testing software that tests the schema, tables, triggers, etc. of the test database. It tests the accuracy and quality of the data as well. Database Testing involves generating complicated queries to monitor the database for load/stress and validate its responsiveness. Database Testing helps to save data loss, protects aborted transaction data, and does not allow any unauthorized person to access the data. Compatibility Testing - To ensure customer loyalty, Compatibility is non-functional testing. Compatibility Testing is a method to decide whether your web application or product is capable of running on multiple browsers, libraries, hardware, operating systems, handheld devices, and networks or not. Performance Testing - Performance Testing is a method of software testing used to assess the speed, reaction time, consistency, durability, scalability, and resource utilization of a given workload software program. The key goal of Performance Testing is to define the performance bottlenecks in the software program and to remove them. Security Testing - Security Testing is a method to identify the system's risks and calculate their probable drawbacks so that the threats can be encountered and the device does not stop operating or cannot be manipulated. It also helps to recognize all the potential security problems in the system and by coding, it helps the developers to address the issues. Crowd Testing - Crowd Testing means that in real-world situations, we assess and refine the user-friendliness, accessibility, and usefulness of your digital goods leveraging the mutual awareness of a global online network i.e. our audience. Crowd Testing can be used to test any type of software, but when used for testing user-centric apps targeted at a broad user base, it reveals its actual strength. Therefore, online and smartphone apps, portals, and user software are usually considered. Therefore, online and smartphone apps, websites, and user software are usually taken into account. Benefits: Verifying whether users can effectively complete their tasks on-site without any complications. It helps to discover accessibility challenges so that redesign expenses can be avoided. Enable you to lower your costs of service and concentrate on your business. Enable you to decide why your website was not able to retain the potential visitors. Ensuring that the application is compliant with a wide variety of devices and platforms. Ensure that all potential test cases aimed at the web app work correctly. Can identify broken links on your website. Conclusion - While joining the online market with your own website or web application, make sure that you have a top priority for Web Application Testing in your company’s checklist. If your site is lacking somewhere until it is running live, then you will regret for not checking it previously. PS - By joining hands with MagnusMinds for Web Application Testing services, you’re ensuring that your customers and clients are going to get the best potential software. We will test your web page to optimize load time, insertion test, and test for maximum traffic loads. We use both manual and automated testing methods for in-depth evaluation of your website before launch. You’ll receive all documentation of test cases and updates as we work through our majestic list of web app tests. From load times to ultimate stress tests, you’ll see just how your web app functions and will be given custom recommendations for improvement.
In the previous blog, we saw how SEO impacts the business and why it is important for your business. Today we’re going to see that along with SEO, Local SEO is also important for your business. What is Local SEO? In online search results, both Traditional SEO and Local SEO focus on improving your rankings so that more individuals can find, contact, and buy from your company. But the basic difference between the two is: While Traditional SEO focuses on improving the visibility of your site on a national or global scale, Local SEO allows you to connect with searchers in your area by capturing local search territory. Moreover, Local SEO implements tailored initiatives to help you communicate with the searchers of a particular area. For example, let’s say I’m hungry and looking for the best Pizza Place and search “Best Pizza Restaurant in Ahmedabad”. Now, if you own or run a Pizza Restaurant, you want to show up for the search at the top of the local results and Local SEO will help you get there. As 80% of local searches convert, if you're a local business looking to increase foot traffic, sales, and income, it's highly necessary to invest in Local SEO. If you own or manage a hotel in the LA area, you want to show up at the top of the local results for that search — and local SEO can help you get there. As the approach is more applicable to the local client base, leveraging your Local SEO means more internet traffic, leads, and conversions. Think about this oriented approach as a way to help you compete more aggressively against bigger domestic brands that have endless spending resources. You will neutralize the benefit of larger brands that systematically optimize for wider keywords by concentrating on unique Local SEO to-dos and depending on market awareness to pull in traffic instead of value propositions. Without Local SEO, your business may be missing out on a large amount of traffic. Following are some of the ways implementing which you can make your Local SEO successful: Create a Google My Business (GMB) Account: As seen earlier, the most successful way to rank higher on Google Maps as well as achieve visibility in Google Search local results is by creating your Google Listing (aka your Business Profile). However, you need a Google My Business account linked with that profile in order to get access to your Business Profile to allow these optimizations. To optimize your Business Profile on Google, ensure that you: Establish a Google My Business account and check the business ownership. Provide detailed and up-to-date details. Include the logo, hours of operation, appropriate ways of payment, the product or service you sell, and several photos. Encourage your clients to online review your business. Respond to customer feedback honestly. Publish updates to your Profile (Announcing services, Events, and Promotional offers). Encourage your customers to write regular reviews: Encouraging your customers to write regular reviews doesn't just leverage your Google My Business presence, it also invites more local customers to buy from you. According to a recent study, 85% of consumers trust online feedback as they trust personal suggestions. Following are some of the tips to encourage customers to write regular reviews: Ask in person for a summary after the closing of a deal. Send a post-purchase email or text asking clients to write a summary (but only after screening them into an internal survey to ensure that you do not target disgruntled clients). Respond professionally to current ratings, acknowledge reviewers, and answer to queries/issues in not-so-favorable feedback. Make sure your website is mobile-friendly: Today, most individuals use their smartphones as their primary device. There are 3 billion mobile subscribers, and 1.3 billion who own personal computers. Pete Polgar, Clikz Digital's Chief Marketing Officer, says, "Mobile traffic increases year over year and is poised to surpass desktop traffic very soon." He also adds that "A phone is more versatile and offers the end-user more value than a computer. As the technology will get cheaper over the next few years, we are going to witness a massive increase in phone usage." Polgar says, if your website isn't designed for mobile devices, you're losing out on a majority of the ground. He points out that if your website isn't mobile-friendly, Google would not rate your site highly. If your users have a poor mobile experience, there’s a possibility that they will not return to your website. This indicates that you must optimize your mobile website to have an upper-hand in Local SEO as well as in SEO. The following are some of the tips to Optimize your website for Mobile: Verifying the website's content and performance. Using larger, easy-to-read fonts. How fastly it gets loaded on different devices. To check if the content is readable by users and search engines or not. Ensure an intuitive UI for excellent UX. Hone in on Keywords: Make sure your keywords should be suitable for local customers. Google's own Keyword Planner helps you to sort location-based keyword searches to get an idea of a specific region's common search words. This helps you to build a list of keywords to pursue which are locally appropriate. Once you have them, they can make appearances in the meta content, copy, and URLs of your website. Also, have references in your post to region-specific landmarks and hotspots. Make use of location-specific "About Us" Page: A good "About Us" page should create your authority, outline your experience, and tell the tale of your business in a way that highlights the distinctive character, voice, and style of the brand. The "About Us" page is about drawing a picture for your present and prospective customers. Show what you can do, demonstrate that you can perform, and add a little flair to show how you stand out from the competition. The "About Us" page should provide the following: Business Hours. Correct name, address, and phone number. Reviews. Perks your business offers. Parking Availability in your business premises. The precise location of your business on Google maps. Make use of Online Business Directories: Websites like Yelp, Foursquare, MapQuest, and YellowPages are some of the Online Business Directories. Online Visibility will not only help get your business name, address, and phone number into these directories, but it will also improve your Local SEO. The following basics must be included in your business listing: Precise business name, address, and phone number in all directories. A backlink to your website. A detailed overview of your business. Focus on getting High-Quality Backlinks: Backlinks are the first and second most relevant factors for local results and for localized organic results, respectively. To improve your Local SEO, it's crucial to get connections, but their consistency is equally also important. The following are some of the tips for getting High-Quality Backlinks: On your site, produce high-quality content so that others can connect to your content. Guest blog on authoritative sites. Engage on social media with local influencers to get them to connect back to you. Conclusion - SEO shifts quite frequently. You never know when Google will add new local search functionality on its SERPs, but you can count on these improvements to come. That's why it's necessary to remain on top of the local SEO at all times. By implementing these 7 steps, you can ensure that as new SEO features are added, the company not only takes advantage of lucrative local searches but also has a firm base. RELATED BLOGS: SEO and its impact on Business Why is Blogging important for your Business?
If you're a marketer or company owner, you've certainly been advised more than once or twice by someone or the other that you should use SEO to boost your website traffic. That's because, in today’s world, SEO has established itself as an integral part of every good marketing campaign. According to a report by SEOTribunal.com, around 5.6 billion Google searches are made every day. With a number so huge, there's no question that people are already looking for what your company delivers online. But the question is how will you leverage all of the potentials? Now that’s when SEO comes into play! But if you're not familiar with this strategy, you may not be persuaded that it's worth your time and money. So to understand the SEO in an easy and better way, we will go through the following scenarios: What is SEO? SEO stands for Search Engine Optimization. It's a strategy in Digital Marketing which has evolved exponentially in recent years. In simple words, SEO is the method of promoting your business online using search engines such as Google and Bing and having your name in front of the billions of people who search online every day. And while search engines such as Google offer paid advertisement strategies, SEO provides you with the advantage of the marketing power that search engines offer without paying for advertisements. What is the goal of SEO? SEO consists of different techniques, actions, and best practices, all of which have the overall aim of enhancing your website ranking in search engines, which is why it is called "Search Engine Optimization." For most companies, SEO aims to acquire leads from Search Engines through: Boost organic traffic. Boost keyword rankings. Ranking for more keywords. You need organic traffic in order to attract leads. And in order to attract organic traffic, the consumer is looking for the keywords that you need to rate highly. How does SEO work? When a user searches something on Search Engines using keywords, it returns all the websites that have these keywords. Perhaps from a strong material, visually appealing, swift loads, etc. Search Engines get to know which websites people are currently remaining on from all the websites there. All the above-mentioned things impact the response of people to a website. Such websites probably rank on the Search Engine. There are 2 types of SEO: On-page SEO - It is also known as On-site SEO. On-page SEO is only 25% of the search engine rating effect of a website. You can do the On-page SEO for: Website Designing - Design an attractive, user-friendly, and fast-paced website to improve the user experience. Reviewing the Website: Verifying the website's content and performance. How quickly it gets loaded on different devices. To check if the content is readable by users and search engines or not. Keyword Research - Research the keywords that are appropriate for your website. Also research about which are those different keywords that people use when they search for the particular services that you are providing. And after doing the proper Keyword Research, apply those keywords on your website. Many Companies get attracted to On-page SEO only as it is substantial and transparent. But as mentioned earlier, this is just 25% of the job and it's not that influential. What actually drives traffic to your website are Links. Off-page SEO - It is also known as Off-site SEO. This is another type of SEO that is more time-consuming and costly, but far more effective and influential. Off-page SEO is 75% of the part. The Giant one. This is where the rivalry is carried out and the sole reason why your website will rate higher than others. Off-page SEO is a compilation of techniques and approaches that can be used by websites. Certain methods are ideal for applying to a certain website while being unsuccessful for others and vice versa. This is also where much of the revenue from your SEO subscription goes. The off-page method is very long and will check your patience. As being said that most of your revenue from your SEO subscription goes to Off-page SEO, it becomes very important to have an idea of how effective your SEO will be. In simple words, Off-page is a really long but effective process. Before you have actual outcomes, it takes months. Techniques and patience take place in Off-page SEO. Off-page SEO is the influential aspect of ranking a website on search engines. There are many technical aspects involved in this but creating Links with other websites is one of the most critical ones. If many people connect to your website (The website gets linked, referenced, and shared a lot), odds are, via these connections, people can find their way to your website. How does SEO impact the business? Back to the original question of our blog. And the straightforward answer is it doesn't affect your company if you're not ranked high on search engines. Every single day, you leave 3.5 billion chances on the table. However, if you rank on search engines, the result may be immense. Every month, you could produce thousands of extra visitors to your website. You could get hundreds of leads per month if your website is successful at turning visitors into leads. That's how the company is influenced by SEO. The impact of SEO is enormous. Benefits of having SEO in your business. As we saw earlier that SEO will help you boost your website rankings in search engine results, it also has the potential to have an immense effect on the most critical priorities of your company, such as growing your leads and profits. However, if you are still not convinced yet, the following are five of the best advantages of SEO for your website: SEO drives Quality Traffic. No need to pay for ads. SEO acquires more clicks than PPC. SEO helps in increasing brand visibility. SEO is the largest source of traffic. SEO can attract local customers. SEO brings high ROI and Conversions. Conclusion - SEO has been an integral element of every marketing campaign today. SEO Marketing is the easiest way to increase your presence online and meet customers while they constantly look for results. It also offers a wealth of advantages that can not be offered by any other digital marketing strategy. In addition, the right approach will also help you boost the PR of your brand and get ahead of your rivals. After mentioning so many obvious advantages, I cannot see a single reason why you should not optimize your site. So now without thinking ahead, start using SEO and experience the benefits all by yourself! RELATED BLOGS: Local SEO: The Ultimate Guide to Boost your Local Search Rankings Why is Blogging important for your website?
As a Marketer, you ought to be on top of the trends and adapt to the rapidly evolving marketing environment. Blogging is one of the aspects of marketing that has been stable over the past few years but has shifted quite a bit of approach. For any business, Blogging plays a vital role. But the question that still arises is “Does/Why does my business need a blog?" And a simple answer to this question is no matter what sort of company you run, whether it's an online business or a small business, you should always have a Blog. Your Blog gives you the ability to create content for your clients that is important. Consistent Blogging is one of the most successful forms of creating brand recognition while offering the target audience appropriate and valuable information. For small companies, Blogging is an inexpensive way to boost traffic to their website, increase inbound marketing activities, and draw more clients. The significance of Blogging is massive on the Internet. Blogging encourages educators to interact with learners. Blogging encourages brand owners to communicate with users. Similar thinkers and groups of people from across the globe are linked through blogging. Blogging tends to get additional traffic from search engines. Blogging encourages students to explore a new alternative to the old problem. Blogging allows users of search engines to locate content and information that is suitable and efficient. Blogging helps individuals and corporations to gain Passive Profits., You can also post inbound links straight into your blog posts to boost traffic to unique landing pages on your website. Blogging is the most effective thing that anyone can do online. Following are some of the concrete reasons which indicate that Blogging can prove to be a boon for your Company’s Website: Helps drive traffic to your website - The ultimate aim of Blogging is to bring as much traffic to the website as possible. While creating a blog post, one more indexed page is created on your website, ensuring one more chance for you to feature in search engines and bring traffic to your website. Content development constantly alerts search engines such as Google, that the website is continually updated and can thus be periodically reviewed to see what new content has arisen. If you have created and posted a blog on your website, just don’t stop there. Make sure that by posting it on social media, you endorse your blog. This increases the scope of your social network, which helps locate your content and attracts new website visits via your social media pages to your blog. It also promotes content for anybody who finds it fascinating to be posted on social media. Convert visitors to leads by using the traffic - When you draw new clients to the website by posting Blogs, it creates a new opportunity to generate leads. This is where the Call-To-Action (CTA) comes into play. A CTA is a way to let the visitors take the tour of your website, to keep them interested on your platform, to guide them from knowledge to purchase through their journey. Some of the examples of Successful CTA’s are: Find out more, Explore, Download, Discounts, Special Deals, Ways to subscribe to the mailing list (Newsletter), etc. Blogs are here to stay - When a blog is indexed in search engines, it remains there which ensures that even after weeks, months, and years, the blog will always attract traffic and create leads. Give your blog the time to build attention, don't search for immediate leads and hundreds of views. Month after month, blog articles that are eternal can continuously attract more traffic, so make sure your target audience is engaged in blogging about subjects you know. Blogging helps increase your SEO/SERP - Blogs can increase your website’s SEO. One of the easiest and economical ways for an organization to increase their website’s SEO is to start Blogging because all popular search engines relish new, relevant content and Blogging. When an organization regularly publishes a blog, they continuously offer fresh index material to Google, Bing, Yahoo, and others. It is also an opportunity for companies to insert the right keywords that customers would use to scan for the kinds of services or commodities an organization provides. Also, list out the categories and tags you want your business to be found with. Keywords and Categories play a significant role by which Google and other search engines locate search words on your blog. Needless to say, Blogging daily about your business, product or consumer lifestyle will automatically boost your search keywords, whether you consciously check these out or not. Being conscientious of your words can only improve the results. Blogs are Credible and Insightful - People click on a short video, out of boredom or curiosity. Yet they'll turn to your new blog posts when they’ll want to dive deeper and discover more. Bite-sized, shorter blogs are a perfect way to share a different perspective on a particular issue in your industry, discuss a new feature or product easily, or even chat about a book or podcast that you know your followers would enjoy. On the other hand, long-form posts help you go further and become a valued expert on something you are most excited or informative about. A well-researched, insightful blog post will help you become the authoritative figure in a given field of your niche in a manner that is impossible to be accomplished by social media and other types of digital marketing. A blog helps to develop better relationships with Customers - In order to strengthen the relationship with your client, Blogs play a vital role. Your customers will be able to get to know your company or product from the convenience of your online home base by linking directly to your website. By Blogging, create a faith of being a source of information. Customers would like to be enlightened and respect that you are the one who informs/guide them. In addition, react to comments and connect with your client in the same way you do on your other social media platforms. Reply to them directly on your webpage when they have concerns about a product/service you are writing about. A blog is usually searchable on the web for some time, unlike many other networks. Your comments on the website last longer than on a Facebook post or Twitter reaction. Blogs provide a voice to your Business - Blogging helps you to post information about your organization and its services, but it also allows you to share views and opinions on certain topics. Blogging is a perfect way for your organization to build a personality and make your company more open and trustworthy. So don't be afraid to express your interests, comment on timely news items or industry dynamics on your pages, or educate your followers on a specific subject. While writing a blog, always make sure to write it by keeping your audience in mind. Conclusion - As a core part of the marketing plan, we just can't over-emphasize the importance of blogging. Blogging is not outdated, in reality, Blogging is an innovative, fresh, and adaptable way to meet many marketing goals at once. It. Whenever you wonder why Blogging is important, just take the time to look at your pre and post-blogging metrics, including user engagement, keyword ranking, and time spent per visit on your website. Under current marketing and digital marketing environments, the value of Blogging for business projects should not be overlooked. Don’t underestimate the potential of what a blog can do for your business, even with the advent of other innovative platforms to support your exposure and propel your services forward. A blog post is a perfect medium for generating sources of website traffic, increasing audiences, and potential opportunities, or whatever your needs are. RELATED BLOGS: Local SEO: The Ultimate Guide to Boost your Local Search Rankings SEO and its impact on Business