Tag - Audience

Business Benefits of Negative Reviews
Oct 01, 2019

So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. But you should actually be grateful for bad reviews, as they help your business grow. one out of twenty unhappy customers complain, and the other 19 leave without telling you “why.” This gives you no opportunity to learn from your mistakes or fix what’s broken. In fact, most brands hear feedback from less than one percent of their customer base. But we know that customer feedback is absolutely critical, and that we need to be gathering it at the right times and places. Negative feedback is like pain – it’s a warning that there’s something wrong and that you should do something about it. Without bad reviews, you’d be resting on your laurels while your business is crumbling and your customers fleeing. Here’s how you can benefit from these negative experiences and turn them into wins. 1. Own Your Mistakes The worst thing you can do upon receiving a bad review is turning a blind eye, trying to cover the problem up, or being hostile towards the customer who complained. Any of these approaches can hurt your reputation more than the negative customer experience itself. Even if the review is exaggerated and vicious, you shouldn’t try to “get even.” It’s crucial to always be polite, civil, and promise that you’ll look into the matter as soon as possible. By taking responsibility, you show that you’re willing to change and improve your customer experience, and owning up to your mistakes can be excellent PR. Texaco, one of the world’s biggest petroleum companies, was sued by former employees and accused of racial discrimination back in 1994. Instead of offering them hush money, Texaco took a totally different approach. The company’s CEO publicly apologized, while executives travelled to every office location to apologize in person. Finally, hiring an African-American-owned advertising agency to do its upcoming campaign was the crowning touch. 2. Show Your Customers You Care Business lost $75 Billion in 2018 because of poor customer service. If you ignore customer complaints, you’ll paint your business in a negative light. But if you carefully monitor what your customers are saying both to your customer service reps and in their online reviews, and respond to them, you show that their opinion matters. There’s another stat which illustrates the importance of handling customer complaints properly – people who have their issue solved during the first interaction with a company are two times more likely to purchase from the same. In order to ensure top-notch customer service, it’s a good idea to implement chatbots. These smart algorithms are like first responders in case of an emergency , and unlike your customer service reps who can’t be online and available 24/7, chatbots can: and they can offer troubleshooting and answers to some of the most common questions. They can collect your customers’ complaints and help you identify the problem. 3. Respond in a Timely Manner In 2014, General Motors faced a huge crisis after faulty ignition switches caused 124 deaths. The company had to recall 2.6 million vehicles over the first three months of the year. It would be an understatement to say that their customers were unhappy. Many of them took to social media to express their dissatisfaction, and G.M.’s social media team jumped in to save the day and the company’s reputation. Not only did the company respond to each and every message across different social media channels, it also provided their customers with immediate help by paying for replacement vehicles and covering the other expenses incurred as a result of the issues they had with their cars. But in order to be able to respond in a timely manner, you need to be aware of an upcoming PR disaster, and social listening is a strategy which allows you to track every mention of your brand, products, and keywords on different channels and spot the issue before it snowballs into a full-fledged PR armageddon. 4. Encourage Online Reviews Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Many companies ask for online reviews directly and encourage their happy users to share their experiences with others. This can partially neutralize any negative review that throws shade on your business. Promote your customers at right time and place, within your app to boost five-star ratings. You can solicit positive reviews from people who love your app and intercept (and stop) negative feedback from unhappy customers. 5. Correct Your Mistake and Promote Changes Once you fix product bugs or resolve a particular issue that a customer had with your company, you shouldn’t be silent about it. Revisit all the negative reviews, describe what you’ve done to fix things, and encourage your unhappy customers to see it for themselves. To illustrate the point, let’s talk about another automotive behemoth who was involved in a scandal. In 2010, Toyota had to recall 8.8 million vehicles due to safety defects. Although the company’s initial response was slow and clunky, it managed to justify its previously impeccable reputation in terms of customer service and product quality by fixing the issue and offering extended warranties. Apart from that, the company’s marketing strategy revolved around its attempts to fix issues and convinced its customers that they didn’t have a reason to worry about safety. As you can see, negative customer experiences and bad online reviews don’t have to turn into a kiss of death. If you leverage the right problem-solving strategies and an honest and responsible approach, you can even benefit from the wrath of an occasional unhappy customer.  

Unlock Audience Engagement Techniques
Sep 17, 2019

Keep your readers interested in your post with these guidelines; Today, information is at our fingertips and we can access it from anywhere on any device. Just a few taps pull up millions of websites all competing for our attention. For any writers or publisher, engaging with your audience has never been more important or more challenging. To help lay the foundation to a winning engagement strategy, here I am with few tips to hold on your audience to you!   One Research shows that 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs. To help keep your audience engaged do cross check your content with following points   1. Make your post, material more interesting with eye catchy colors and pictures: This is an absolutely psychological effect; we first attract towards the thing which is more catchy or grabbing our attention. Make sure you have used enough better picture relevant to your post and used colour therapy as well to grab more viewers   2. Your Title should be gist of your whole story OR it should give an idea what your post is about; By reading your title viewers should have idea what he is going through by reading this post. It has to be relevant at the same time with the post. After all your title will decide if viewer would love to go through your post or not.   3. Develop content that resonates with your audience When you are writing or posting anything you will have better idea who are your target audience, it has to be as per the interest level of the audience.   4. Make your content easy to consume Always try to give explanation with real examples or with reference to current affairs, this way you can make your content easier to understand for the audience. Try to make direct connection with your audience by sharing or referring their views and reaction over your previous content, it will make them feel that they are getting recognized as well.   5. Be regular in writing or posting We all know market is full of competition, any one is easily replaceable so as you. Be regular in posting your content otherwise it can be question to you activeness. You would not be a part of play anymore!   6. Always appreciate reviews and comments of your audience Do not get in to the war with any of your commentator, however at the same time you should answer them in better language. Never be abusive or restless in conversation!   If you’re interested in more such materials from us then do let us know your views at [email protected]

Payment Gateway Selection Tips
Aug 09, 2019

For any business, it is imperative to choose the best Online Payment Gateway. eCommerce is the fastest growing industry holding immense potential. There’s a multitude of eCommerce Payment Gateway options. So, there’s a struggle to choose the platform meeting specific requirements. Choosing a Payment Gateway Solution is a focal point for an eCommerce website. A payment gateway is a valuable tool for eCommerce websites which may be online, web, or mobile app. All the websites are customer-centric. So, you have to provide a safe, quick, and Secure Payment Gateway. Many pathways for payment and fast settlement becomes vital. It is an integrated solution for POS (point of sale). Let’s discuss the details of choosing a payment gateway for an eCommerce website.   The Work Module Of Payment Gateways Payment Gateway is the third-party service. Understanding the Working of Payment Gateway is vital. It supports automation of transactions for any Business Niche. It also facilitates the authorized transfer after validating credentials. A payment gateway handles information sharing between the Payment Portal and Front-End Processor. Payment Gateway Providers offers easy & fast online transaction between a buyer & seller. Without a Best Online Payment Gateway, it is not possible to pay for any service or product. PayPal, PayU , Citrus are examples of a Payment Gateway Companies. If you are looking to build up such payment gateway then send an inquiry at [email protected]    

magnusminds website loader